From 2021 to 2024, I worked across the Goodlife Brand Collective, creating content for Field House Brewing, Nicelife Cocktails, Amici Italian Wine Bar, and BRGR BRGR. My work included full social content production, photography, videography, reels, stories, and copywriting, along with content planning, strategy, and publishing. I built visual identities that reflected each brand’s personality, from elevated dining and community-focused brewing to bright cocktails and bold, comfort-driven food. The final body of work brought together polished, consistent digital presences that highlighted each brand’s story and strengthened their connection with their audiences.